The top 10 Apple Podcasts can vary depending on the region and the time you're looking at. However, as of now, some of the consistently popular ones include:

1. "The Daily" - A news podcast by The New York Times.
2. "Crime Junkie" - A true crime podcast that tells a new crime story in each episode.
3. "The Joe Rogan Experience" - A long-form conversation hosted by comedian Joe Rogan with friends and guests.
4. "StartUp Podcast" - A series about entrepreneurial life.
5. "The Dave Ramsey Show" - A podcast about life and money.
6. "The Michelle Obama Podcast" - Conversations with Michelle Obama and her guests.
7. "The Happiness Lab" - A podcast based on the psychology course by Dr. Laurie Santos at Yale University.
8. "The Moth" - A podcast dedicated to the art and craft of storytelling.
9. "Serial" - A podcast from the creators of This American Life, hosted by Sarah Koenig.
10. "Radiolab" - A show about curiosity, where sound illuminates ideas, and the boundaries blur between science, philosophy, and human experience.

Remember, the rankings can change frequently, and there are many other great podcasts out there that might not be in the top 10 but are still worth checking out.