The basics of playlist pitching for musicians

Answer Question
Marked as spam
Posted by (Questions: 429, Answers: 0)
Asked on December 4, 2023 8:37 pm
Private answer

Playlist pitching is a crucial part of music promotion, especially in the digital age where streaming platforms like Spotify, Apple Music, and others dominate the music industry. Here are some basic steps to help musicians pitch their music to playlists:

1. **Quality Music**: Before you even think about pitching, make sure your music is of high quality. It should be professionally recorded, mixed, and mastered.

2. **Understand Your Genre and Audience**: Know where your music fits in. Research playlists that feature music similar to yours. This will help you target the right curators and playlists.

3. **Create Your Own Playlist**: Start by creating your own playlist featuring your music alongside other popular tracks in your genre. This not only shows that you're an active member of the music community, but also gives curators an idea of where your music fits.

4. **Find the Right Playlists**: Use platforms like Spotify, Apple Music, or other relevant services to find playlists that suit your music style. Look for playlists with a substantial number of followers.

5. **Contact Information**: Once you've identified the right playlists, the next step is to find the contact information of the playlist curators. This can often be found in the playlist or profile description, or you might need to do a bit more digging on social media or via a Google search.

6. **Craft a Compelling Pitch**: When you've got the contact information, it's time to craft your pitch. Be concise, professional, and personable. Explain why your music is a good fit for their playlist. Include a link to your track, and possibly a press kit with more information about you and your music.

7. **Follow Up**: Don't be discouraged if you don't get a response immediately. Follow up after a week or two with a polite, brief message. However, don't pester the curator. If you don't get a response after a couple of follow-ups, it's best to move on.

8. **Use a Pitching Service**: There are professional playlist pitching services that can help you get your music onto popular playlists. These services have established relationships with many curators, which can increase your chances of success.

9. **Be Patient and Persistent**: It's important to remember that success won't come overnight. Keep making great music, keep pitching, and over time, you'll start to see results.

10. **Engage with Your Audience**: Once you get featured on a playlist, promote it on your social media channels. Engage with your listeners and thank the playlist curator. This can help build relationships for future opportunities.

Remember, playlist pitching is just one part of a broader music promotion strategy. It's also important to focus on live performances, social media promotion, and other forms of marketing.

Marked as spam
Posted by Playlist Expert (Questions: 0, Answers: 425)
Answered on December 4, 2023 8:38 pm

Post your Answer

Attach YouTube/Vimeo clip putting the URL in brackets: []