Sure, here are some social media strategies specifically tailored for music brands:

1. **Create Engaging Content**: Share behind-the-scenes footage, interviews, and sneak peeks of new releases. This gives fans a sense of connection and exclusivity.

2. **Leverage User-Generated Content**: Encourage fans to share their experiences with your music. This could be through covers, dances, or simply sharing what your music means to them.

3. **Collaborate with Other Artists**: Collaboration is a great way to tap into new audiences. This could be through joint performances, interviews, or even social media takeovers.

4. **Utilize All Platforms**: Don't limit yourself to just one platform. Use Instagram for visuals, Twitter for quick updates, Facebook for longer posts and YouTube for music videos and live performances.

5. **Engage with Your Fans**: Respond to comments, hold Q&A sessions, and show appreciation for your fans. This helps build a strong and loyal community.

6. **Host Contests and Giveaways**: This can increase engagement and reach. You could give away concert tickets, signed merchandise, or exclusive experiences.

7. **Use Hashtags Effectively**: Use popular music-related hashtags to increase your visibility. Also, consider creating a unique hashtag for your brand or for specific campaigns.

8. **Share Your Story**: People connect with stories. Share your journey, your inspirations, and your challenges. This can make your brand more relatable and authentic.

9. **Use Social Media Ads**: Paid social media can help increase your reach. You can target ads based on demographics, interests, and more.

10. **Stay Consistent**: Consistency is key in building and maintaining an online presence. Keep your branding consistent across platforms and post regularly.

Remember, social media is about building relationships and connecting with your audience. Be authentic, be engaging, and most importantly, have fun with it!