Yes, Amazon Prime Music users can create their own playlists. Here's how:

1. Open Amazon Prime Music.
2. Click on "My Music" in the top menu.
3. Click on "Create New Playlist" on the right side of the screen.
4. Give your playlist a name and click "Save".
5. Now you can add songs to your playlist. You can do this by clicking on the three dots next to a song and selecting "Add to Playlist".

You can create as many playlists as you like and add as many songs as you want to each one. You can also edit your playlists at any time, adding or removing songs, or changing the order of songs.